About
Built in Brentford by people who carried the pager.
TraceLoop exists because observability tooling failed the people who need it most: engineers woken at 3am, staring at four consoles that each hold a third of the truth. We build the single timeline we wished we had.
Our Story
From one bad incident to 48 petabytes a month
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2019
Founded in Brentford
Amrit and Bethan started TraceLoop after one 11-hour incident spent copy-pasting between four vendor consoles. The first prototype correlated logs and traces on one clock.
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2021
OpenTelemetry all-in
We bet the storage engine on OTLP wire formats before it was fashionable — and published our tail-sampling policies as open source.
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2023
UK data residency & ISO 27001
Healthcare and finance customers pushed us to certify early. Field-level redaction and immutable audit trails shipped the same year.
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2026
48 PB a month
Today TraceLoop ingests 48 petabytes of telemetry monthly across UK and EU regions, with a 99.99% availability record we publish openly.
Values
What we optimise for
Built by pager-carriers
Every product decision is reviewed by engineers who have been on call. If a feature would not help at 3am, it does not ship.
Honest by default
Public status page, published uptime, plain-English pricing. Trust is the product as much as the software.
Efficient compute
Pre-aggregation and adaptive sampling exist partly for your bill — and partly because wasted compute is wasted carbon. We report both.
British engineering, European data
Designed and built in Brentford, hosted in UK and EU regions. Your telemetry never leaves the jurisdiction you choose.
Leadership
The team behind the timeline
Engineers, operators and researchers — most of us have spent more years on call than we care to admit.
Amrit Sharma
Co-founder & CEO
Ex-principal engineer at a FTSE-100 telco. Spent a decade on-call and vowed to fix the tooling.
Bethan Lloyd
Co-founder & CTO
Built distributed storage systems at scale. Author of three open-source OTel contrib plugins.
Callum Reid
VP Engineering
Previously led SRE for a UK retail bank serving 11M customers.
Dr. Farah Aziz
Head of Data Science
Time-series forecasting researcher turned anomaly-detection pragmatist.
Grace Mensah
Head of Customer Engineering
Fifteen years turning "it works on my machine" into observable production truth.
Tomasz Wieczorek
Head of Security & Compliance
UK cyber-security veteran; keeps TraceLoop honest on ISO 27001, GDPR and SOC 2.
By the Numbers
TraceLoop in 2026
- 48 PB
- telemetry ingested monthly
- 140k+
- services observed
- 99.99%
- platform availability, published
- 112
- engineers across UK & EU
Come see what one timeline feels like
Talk to our engineers, read the docs, or point a collector at us this afternoon.